What is Slow?
You might be wondering where the inspiration for Make it Slow came from – here’s a little background:
“The Slow philosophy is not about doing everything at a snail’s pace. It’s about seeking to do everything at the right speed.” Carl Honoré’s book, In Praise of Slow.
The Slow Movement is a cultural shift towards slowing down certain aspects of our lives so that we can reconnect with the simple, essential things in life: food, our families and friends, our locality and community, the products we make and use.
The Slow Food movement, founded by Carlo Petrini, emerged in the 1980’s as a reaction to fast food culture, and in 1999, Geir Berthelsen founded the World Institute of Slowness. But it was Carl Honoré’s 2004 best seller, In Praise of Slow, that captured the imagination of the public, challenging the ‘cult of speed’ and investigating formal and informal models of slowness. He is now a recognised exponent of Slow, talking and writing widely on the subject.
In the past few years, the notion of Slow has been applied to many strands of our lives, including design, travel, business and parenting. There is also an international network of accredited slow towns, or Cittaslow, including UK towns such as Diss and Perth. There is no one single organisation that controls the Slow Movement; it is individuals and small groups who promote and apply the ideas of Slow to their own lives or interests spreading the word through websites, blogs and events.